Réal LaFrance

Small Business Social Media: Help

My brother-in-law has a new small business and is doing great with building his business. He makes some delicious hot sauce. They (his wife, too) have been great at engaging with their customers through social media. This is their channel to their customers. Using Brian Honigman’s LinkedIn learning course “Social Media Marketing Foundations” I’m helpingContinueContinue reading “Small Business Social Media: Help”

Return on Marketing Investment for Small Business: Easy to Understand Formula

Return on Marketing Investment is easy to calculate. Below I outline a simple and easy formula for how to calculate return on marketing investment (ROI). However the best value is to use it to measure against targets. To be successful at content marketing (or any marketing), you must measure your success. Like many CEOs andContinueContinue reading “Return on Marketing Investment for Small Business: Easy to Understand Formula”

DIY SEO Strategy for Small Business

What is small business SEO? Search Engine Optimization (SEO) is a process to improve how your website ranks in search engines. The ultimate goal to drive a bottom-line result (Booth, 2020). SEO for small businesses can be contracted out as a whole to marketing companies. Clutch.co can have a list of top SEO companies forContinueContinue reading “DIY SEO Strategy for Small Business”

What are Keywords and how to do Keyword research

Keywords are terms or phrases used in online search related to your business, industry, or website. The intention of keyword research is to discover information on the search terms people use. Then, creating content to support these searches. Utilizing analytic websites will provide insights into the keywords and the searcher’s intention. UberSelect.com and AnswerThePublic.com, andContinueContinue reading “What are Keywords and how to do Keyword research”

10 Facebook Marketing Tips: Take your small business beyond basic online marketing to exceptional.

Use Facebook Manager. 1. Stay in control even when you are giving some away with Facebook manager. Facebook manager allows you to customize your permissions for marketing agencies, copywriters, employees, or tech-support/accountant (AKA: sister). Audit and Edit your permission list often to prevent errors or mistakes. Types of access: Admin- all access’ including adding aContinueContinue reading “10 Facebook Marketing Tips: Take your small business beyond basic online marketing to exceptional.”

Build a Real Estate Agent LinkedIn Profile with example.

What is an example of a good real estate agent profile on LinkedIn? What is a good LinkedIn headline? How to write a realtor description for LinkedIn? Why do realtors want a LinkedIn profile, and what to do with it? You can use LinkedIn to look for a new job, showcase your product and service,ContinueContinue reading “Build a Real Estate Agent LinkedIn Profile with example.”

Tender and Bidding Copywriting

How do trades and suppliers get a builder contract? I give insights into writing marketing copy so you can build your brand, and to gain more contracts. Contact me for more info on customized copy solutions for your tender and bidding packages. We will focus on your tendering and bidding packages because they are grosslyContinueContinue reading “Tender and Bidding Copywriting”