Return on Marketing Investment for Small Business: Easy to Understand Formula

Return on Marketing Investment is easy to calculate. Below I outline a simple and easy formula for how to calculate return on marketing investment (ROI). However the best value is to use it to measure against targets. To be successful at content marketing (or any marketing), you must measure your success. Like many CEOs andContinueContinue reading “Return on Marketing Investment for Small Business: Easy to Understand Formula”

DIY SEO Strategy for Small Business

What is small business SEO? Search Engine Optimization (SEO) is a process to improve how your website ranks in search engines. The ultimate goal to drive a bottom-line result (Booth, 2020). SEO for small businesses can be contracted out as a whole to marketing companies. Clutch.co can have a list of top SEO companies forContinueContinue reading “DIY SEO Strategy for Small Business”

10 Facebook Marketing Tips: Take your small business beyond basic online marketing to exceptional.

Use Facebook Manager.  1. Stay in control even when you are giving some away with Facebook manager. Facebook manager allows you to customize your permissions for marketing agencies, copywriters, employees, or tech-support/accountant (AKA: sister). Audit and Edit your permission list often to prevent errors or mistakes. Types of access: Admin- all access’ including adding aContinueContinue reading “10 Facebook Marketing Tips: Take your small business beyond basic online marketing to exceptional.”

Tender and Bidding Copywriting

How do trades and suppliers get a builder contract? I give insights into writing marketing copy so you can build your brand, and to gain more contracts. Contact me for more info on customized copy solutions for your tender and bidding packages. We will focus on your tendering and bidding packages because they are grosslyContinueContinue reading “Tender and Bidding Copywriting”